I’ve spent the last two decades helping premium consumer brands build stronger customer experiences and scalable commercial foundations.

My background spans ecommerce leadership, customer retention, retail strategy, operations, logistics, and technology. I’ve led organizations through growth, change, restructuring, and expansion while keeping customer experience and business performance at the center.

I’m known for creating clarity in complex environments and helping teams align around actionable strategies that drive measurable results.

I believe successful brands are built through thoughtful experiences, operational discipline, and a deep understanding of how customers actually shop.