A person walking on a trail in a forest with tall pine trees and rocks, during sunset or late afternoon.

I help premium consumer brands build stronger businesses by aligning e-commerce, retail, customer experience, and operations.

For more than 25 years, I've partnered with premium consumer brands to solve complex business challenges, strengthen customer experiences, and build the operational foundations that support sustainable growth. My experience spans e-commerce, retail, customer experience, operations, technology, and commercial strategy, giving me a holistic view of how every part of the business works together.

Whether navigating rapid growth, organizational change, retail expansion, or digital transformation, I bring structure to complexity and help teams align around clear priorities that drive measurable results. I'm at my best where strategy meets execution—translating big-picture goals into practical plans, building cross-functional alignment, and creating the systems and processes that keep businesses moving forward.

I believe the strongest brands are built through thoughtful customer experiences, operational excellence, and empowered teams working toward a shared vision.

I partner with brands that are...

  • Growing faster than their systems can support

  • Preparing for retail expansion

  • Launching e-commerce

  • Rebuilding after leadership changes

  • Scaling teams

  • Improving customer retention

  • Modernizing operations

  • Looking for executive leadership without hiring a full-time executive

25+ YearsExecutive Leadership at Lunya & goop$1.3M Membership Launch121% Increase in Member Spend35% of Retail Sales Driven Through Clienteling