melanie ramer
I was born and raised in Panama City, Florida, and have called California home for more than two decades. My career has grown at the intersection of commerce, operations, and brand experience, always centered on bringing clarity and calm to complex environments.
I’m drawn to the space where vision meets execution. Over the years I’ve helped brands like Lunya, goop, Clare V., and DÔEN build and evolve through thoughtful strategy, strong operational foundations, and teams that feel supported while doing great work. Whether leading ecommerce and retail initiatives, launching physical spaces, or refining the systems behind the scenes, my approach is steady, collaborative, and grounded in creating structure without losing creativity.
I care deeply about how things feel, not just how they function. Good design, clear processes, and healthy teams all contribute to experiences that feel effortless to the customer and sustainable for the business. My work often starts by organizing what feels chaotic and helping teams move forward with focus and confidence.
Outside of work, I’m inspired by the outdoors, timeless design, and spaces that feel intentional and lived in. Those same values shape how I lead and how I build.
Services include
Commercial Strategy & Growth Planning
Operational Audits & Process Optimization
Ecommerce, Retail & Omnichannel Development
Budget Development & P&L Ownership
Team Leadership, Coaching & Organizational Design
Project Management & Launch Execution